The Rolex GMT-Master II "Pepsi" with its iconic red and blue Cerachrom bezel has captivated watch enthusiasts for decades. Its enduring appeal stems from a potent combination of practicality, history, and undeniable style. While initially released with a gold bezel, the steel Pepsi GMT-Master II, specifically the reference 126710BLRO, has become a modern grail watch, achieving legendary status within the watch collecting community. This article delves into the world of the steel Pepsi Rolex, exploring its history, its fluctuating value, its place in the market, and the factors driving its immense desirability. We'll also address the often-asked questions surrounding discontinued models, current pricing, and where to find one for sale.
A Brief History of the Pepsi Bezel:
The story of the Pepsi bezel begins with the original GMT-Master, reference 6542, introduced in 1955. Designed for pilots of Pan Am, the watch featured a rotating bezel allowing for the tracking of two different time zones. Early models often featured a bakelite bezel insert with a two-tone color scheme, frequently a red and blue combination – hence the nickname "Pepsi." These early iterations are highly collectible today, commanding astronomical prices at auction.
Over the years, Rolex experimented with various materials and color combinations for the bezel insert, including aluminum and later, the more scratch-resistant Cerachrom ceramic. The transition to ceramic was a significant upgrade, enhancing the longevity and vibrancy of the iconic colors. The modern steel Pepsi GMT-Master II, reference 126710BLRO, represents the culmination of this evolution, incorporating the robust and accurate movement and materials that define Rolex's commitment to excellence. This model, introduced in 2018, solidified the steel Pepsi's position as a highly sought-after timepiece.
The Rolex 126719 and the White Gold Alternative:
While this article primarily focuses on the steel Pepsi, it's important to acknowledge the existence of the white gold variant. Rolex also upgraded its white gold Pepsi model by releasing the Rolex 126719. This model shares the same functionality and design language as the steel version but boasts a luxurious white gold case and bracelet, elevating its price point significantly. The release of the 126719 further emphasizes Rolex's commitment to catering to a diverse clientele with varying preferences and budgets. However, the steel Pepsi, with its accessible luxury and sporty aesthetic, has captured a broader appeal.
The Rolex Pepsi Discontinued? A Matter of Supply and Demand:
The question of whether a particular Rolex model is "discontinued" is complex. Rolex rarely officially announces the discontinuation of a model. Instead, they often cease production gradually, leading to fluctuating availability and increased demand. While older references of the GMT-Master II with Pepsi bezels are indeed discontinued, the current steel Pepsi (126710BLRO) is not, at least not officially. However, due to incredibly high demand and relatively low production numbers, finding one at an authorized dealer is often challenging. This scarcity contributes significantly to the watch's elevated resale value.
Understanding the Rolex Pepsi Price Chart and Price List:
The price of a Rolex Pepsi, both new and pre-owned, is subject to considerable variation. A comprehensive Rolex Pepsi price chart or price list would need to account for several factors:
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